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As well as traditional advertising space around the edges of the talkboard, Mumsnet sells to advertisers the opportunity to populate the talkboard with discussions that act as product placement. Some of these are sponsored Q&A threads relevant to products being marketed; others are “product tests” where site users offer feedback about a product after being given free samples. Very often, though, sponsored threads just offer a light-hearted or humorous question to provoke chat that is related to a product and which keeps the product name prominent in the site’s list of conversations. This kind of advertorial content makes the site function in much the same way as the old-style Tupperware party: women’s social networks and conversation spaces are adapted to become a marketplace in which social bonds serve commercial purposes.
“Mumsnet’s aim is to allow parents to anonymously share knowledge and advice and occasionally that includes advice about sex. We think that’s  all fine, and healthy and normal, as do our users.”
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Storage sofa beds Patrick Schwarzenegger goes on a coffee date with Instagram star Amanda Cerny… but where’s girlfriend Abby Champion? Forget standing desks: This office workstation lets you work lying down
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All Case Studies 10 dumb things all new mums do Would you like to tell us about a lower price? The true extent behind Meghan Markle’s Kate Middleton-inspired makeover
Fun Lunchesfrom Thursday, 30.08 About Our Spirits 3:11 I got friends to write articles and mined the talkboards for nuggets of wisdom. To spread the word I wrote as many press features as I could. The Saturday Times magazine featured a big full colour spread on my diary of a dotcom startup during the crash, six months after we launched, and that really helped.
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We bought this for our daughter on the birth of her first baby at age 39. All went well and the book has come in very useful. The all-powerful website, once the place for over-educated mums to alleviate the tedium of maternity leave by boring each other about their children, has branched into other areas.
Want it tomorrow, Aug. 31? Order within and choose One-Day Shipping at checkout. Details Featured: Who is the New Jamestown Skeleton?
Design Kids beds Harper Beckham, seven, shows she has inherited mum Victoria’s fashion flair in adorable co-ords during family holiday in the South of France
Info You might also like 38 Love Nina’s ideas for the most part but was expecting more of a cooking/eating guide. This is a book that shares ideas not a guide for the kitchen.
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kahjoe Am I Being Unreasonable? New Mum Q&A – Our baby has 2 names?! Labour & Delivery Problems!? – Duration: 22 minutes.
Like CrimeBoy appears in court charged with murder of Daniel Gee-JamiesonThe suspect, from south Liverpool, is also charged with threatening Mr Gee-Jamieson with an offensive weapon
America’s Got Talent: Simon Cowell bursts into tears and can barely speak as he’s moved by singer Michael Ketterer’s emotional performance
15,687 views INDY/LIFE “It all seems to very unfair, her house was supposed to be passed to me but instead it’s affectively passed to government and private companies.
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